让子弹飞

China turns tennis tournaments into tourism magnet as cities package matches with culture, food and city experiences_我的网站

一 |     

    A scene from the women's semifinal at the China Open in Beijing on October 4, 2025 Photo: VCG
As international tennis tournaments multiply across China this autumn, organizers are increasingly looking beyond the court, seeking to turn a trip to a tournament into a broader travel experience.
The 2026 Chinese tennis season, starting in September, will bring a series of international events to cities including Chengdu, Hangzhou and Suzhou besides flagship events in Beijing and Shanghai. 
The growing concentration of tournaments is giving Chinese cities a chance to connect sporting events with local consumption, cultural activities and tourism.
Shanghai offers perhaps the clearest example of how that strategy is developing.
In 2025, the Shanghai Masters attracted more than 250,000 spectators, with about 10 percent coming from overseas and 60 percent from outside Shanghai, according to the Shanghai municipal government. The tournament also generated more than 100 million yuan ($14.8 million) in ticket revenue. 
The figures have encouraged organizers and city authorities to think beyond the traditional model of selling a ticket to a tennis match. 
During this year's Shanghai Masters, ticket packages will include options combining matches with direct transportation, family experiences and visits to other Shanghai attractions, the organizers have announced. 
The approach fits into Shanghai's broader effort to use major sporting events to attract international visitors. 
The experience in Shanghai suggests that the relationship between tennis and tourism can work in both directions: a tournament brings people to a city, while the city gives spectators reasons to stay longer and spend money beyond the stadium.
For host cities, making tennis more than a sporting event can also serve as a platform for destination marketing, particularly when the event attracts an international audience.
Sports tourism can offer cities something that conventional sightseeing does not, according to tennis commentator Chen Chi.
"Tennis events can activate destinations and build recognizable identities," Chen told the Global Times. "The international player base and global fan following of tennis give host cities an audience well beyond their local audiences, which is widely seen at the Grand Slam events."
The challenge now is to make those visitors stay longer and explore more of the host city. That is where the "ticket plus" model comes in.
Rather than simply asking visitors to buy a match ticket, organizers are increasingly packaging the tournament with hotels, transportation, attractions and other experiences.
    Foreign tourists wearing traditional Chinese hanfu visit Suzhou, East China's Jiangsu Province. Photo: VCG
Culture matters
In Suzhou, East China's Jiangsu Province, organizers of the WTA 125 Suzhou Open are trying to connect the tournament with the city's existing cultural resources. 
Zhou Yunsong, tournament director of the Suzhou Open, said the timing gives spectators an opportunity to combine a tennis trip with a holiday as it partially overlaps with the annual National Day holidays.
"For our spectators, this is a rare opportunity to combine watching tennis with travel. For domestic tennis fans, they don't have to take time off work as they normally would," Zhou told the Global Times. 
The tournament venue, the Yangcheng Lake International Tennis Center, is located near several cultural and commercial areas in Suzhou.
The event has also introduced a hotel-and-tennis package, while organizers have arranged cultural experiences for players, including visits to Suzhou's gardens and local cultural venues.
"To give players an immersive experience of Suzhou's charm, we have planned a range of cultural activities, including visits to the Suzhou Museum, tasting authentic Suzhou cuisine, listening to Kunqu Opera, trying on traditional Chinese qipao and visiting embroidery workshops," Zhou noted. 
Zhou sees a broader change in the way people plan trips.
"Traveling to sporting events is becoming a choice for more and more people," he said. "In the past, tourism was about sightseeing - going to a destination, taking photos and checking in. Now, especially among younger generations, people are more inclined to take themed trips."
The idea, he said, is to use the tournament as the starting point for a much wider city experience.
"We hope Suzhou can, with the professional tournament at its core, connect all of Suzhou's tourism resources, including its food, gardens, water towns and shopping, so that visitors can travel around the city for the sake of one match."
Players as ambassadors
For international tennis, this model has another potential advantage: The players themselves can become part of a city's tourism promotion.
Beijing, for instance, is bringing the players themselves into the tourism story. Li Xuhua, general manager of the China Open, said the tournament plans to give players more opportunities to experience the city.
Current world No.1 Jannik Sinner is among the players who are invited to participate in a hutong (traditional alleyway) tour during his stay in Beijing, Li told the Global Times. 
The China Open is also expanding its off-site activities this year. 
Li said the tournament will work with the local government to establish more match-watching venues in major commercial areas, allowing people to experience the tournament outside the main tennis center.
"The information from the tennis court can go out and reach people around the city," Li said. 
For organizers such as Li, the goal is to make the tournament a broader part of the city's cultural and public life.
"We want this rare tennis carnival to be richer and more colorful, and to give fans more time to experience the appeal of tennis," Li said.
The emerging model is still at an early stage as different event organizers are exploring their own strategies. But the direction is becoming clearer: Tournaments are being used not only to fill seats in stadiums, but also to promote cities as travel destinations.
。    Horizon 3 距离发布还有数年时间，据称开发商 Guerrilla Games 有一支“小规模团队”正在负责其规划工作。彭博社关于多人衍生游戏 Horizon Hunters Gathering 命运的新报道中，也包含了关于下一部 Horizon 单人游戏的简要更新，该作将延续 2017 年 地平线：黎明时分 和 2022 年 地平线：西部禁域 中埃洛伊的故事。

二 | 据知情人士透露，“一支小规模团队一直在筹划下一部 Horizon 单人游戏，但距离完工仍需数年时间，”彭博社的 Jason Schreier 报道称。在 地平线：西部禁域 之后，Guerrilla Games 并没有直接进入 Horizon 3 的开发，而是专注于目前正在重启的 Horizon Hunters Gathering。因此，等待 Horizon 3 的时间可能会很长。如果属实，该作或许是瞄准了 PlayStation 6。若果真如此，这意味着 Horizon 系列在专门为该主机设计的正传游戏方面将跳过 PlayStation 5 世代（地平线：西部禁域 是一款在 PS4 和 PS5 上推出的跨世代游戏）。2023 年 4 月，当 Guerrilla 提到“埃洛伊的下一次冒险”时，地平线：西部禁域 的正统续作便已确认正在开发中。去年 10 月，据称索尼计划在 2026 年拍摄 地平线：黎明时分 真人电影，并于 2027 年的某个时间点上映。Guerrilla 似乎还有第三款游戏正在开发中。彭博社表示，一些原本负责 Horizon Hunters Gathering 的员工现在已被调往一个神秘项目，该项目定于今年年底进行评估。Horizon Hunters Gathering 并不是 Horizon 宇宙中唯一的多人游戏。奇怪的是，NCSoft 和索尼正在合作开发 地平线：钢铁前线，这是一款为移动端设计、但也支持 PC 端的现代大型多人在线角色扮演游戏。据称 NCSoft 正与 Guerrilla 密切合作构建世界观，但这在很大程度上是一款由 NCSoft 开发的游戏。

Current article:http://zn3tjh.zongchaeiwengshuabaisisuofu.sbs/1i8rcy/c67.html

Published on:08:18:34